Designation of the controller
PURPLE & PINE GmbH
Konrad-Zuse-Ring 22
68163 Mannheim
Germany
The controller determines, whether alone or jointly with others, the purposes and means of the processing of personal data (e.g. names, contact data or similar data).
Generalinformation
Data is automatically collected by our IT systems when you visit our website in order to allow a trouble-free and smooth use of the website as well as for other purposes detailed below. The data are mainly technical data (server log files) retrieved via Cookies once you access our website.
Cookies
Our website uses cookies. These are small text files that your web browser stores on your device. Cookies help us to make our offer more user-friendly, effective and secure.
Some cookies are "session cookies." Such cookies are deleted by themselves after the end of your browser session. On the other hand, other cookies remain on your device until you delete them yourself. Such cookies help us to recognize you when you return to our website.
With a modern web browser, you can monitor, restrict or prevent the setting of cookies. Many web browsers can be configured so that cookies are deleted automatically when the program is closed. Disabling cookies may result in limited functionality of our website.
The setting of cookies, which maybe necessary for the exercise of certain website functions desired by you is based on Art. 6 (1) lit. f GDPR. As the operator of this website, we have a legitimate interest in storing cookies for the error-free and smooth provision of website functions. If other cookies are set (e.g. for analysis functions),these are dealt with separately in this privacy policy.
Server log files
In server log files, we collect and store information that your browser automatically transmits to us. These are:
- Visited page on our domain
- Date and time of the server request
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- IP address
Such data are not linked to other data about you. The processing of the data is based on Art.6 n° 1 lit. f GFPR (processing for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child).
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content that you send to us as site operator, our website uses SSL or TLS encryption. This means that data that you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the "https://" address line of your browser and the lock symbol in the browser line.
Google Analytics
Our website uses functions of the web analysis service Google Analytics. The provider of the web analytics service is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses cookies to enable an analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. The server is usually located in the USA.
The setting of Google Analytics cookies is based on Art. 6 (1) lit. f GDPR. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and advertising.
IP anonymization
We use Google Analytics with the IP anonymization function. It ensures that Google shortens your IP address within member states of the European Union or the European Economic Area before transmitting it to the USA. There may be exceptional cases where Google transfers the full IP address to a server in the USA and shortens it after transmission. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing us with other services relating to website activity and internet usage. The IP address transmitted by Google Analytics is not merged with other Google data.
Browser Plugin
The setting of cookies by your web browser can be prevented. However, some functions of our website may be restricted as a result. Likewise, you can prevent the collection of data regarding your website usage, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plugin accessible via the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objection against data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to our website: Disable Google Analytics.
Details on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
Data processing
In order to fully comply with the legal data protection requirements, we have concluded a data processing agreement with Google.
Demographic characteristics in Google Analytics
Our website uses the"demographic characteristics" function of Google Analytics. It can be used to create reports that contain statements about the age, gender and interests of website visitors. These data comes from interest-based advertising by Google as well as web visitor data collected by third-party providers. No allocation of the data to a specific person is possible. However, you can deactivate this function at any time. This is possible via the ad settings in your Google account or by generally prohibiting the collection of your data byGoogle Analytics, as explained above under "Objection to data collection".
Google Web Fonts
Our website uses web fonts by Google. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
By using these web fonts, it is possible to provide the presentation of our website as intended, regardless of which fonts are available to you locally. This is done by retrieving the Google web fonts from a Google server in the U.S. and the associated transfer of your data to Google, meaning your IP address and which page you have visited on our site. The use of Google Web Fonts is based on Art. 6 (1) lit. f GDPR. As the operator of this website, we have a legitimate interest in the optimal presentation and transmission of our website.
For details about Google Web Fonts, see: https://developers.google.com/fonts/faq/privacy?hl=en and more information in Google's privacy policy: https://policies.google.com/privacy/partners?hl=en
External hosting
Since this website is hosted by an external service provider (hoster), the collected data is stored on the hoster’s servers. The hoster is used for the purpose of a secure, fast and efficient provision of our online presence, Art. 6 (1) lit. f GDPR.
The hoster will only process such data to the extent necessary to fulfill its service obligations and abide by our instructions regarding the data. To comply with data protection regulations, we have concluded a data processing agreement with our hoster.
Contact options
If you contact us via indicated emails, we have a legitimate interest in the processing of the transmitted data. Those will not be passed on to third parties. The data received via email will not be linked with other data that may be collected via Cookies. The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 (1) lit. f GDPR. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b GDPR. The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected.
What rights do you have with regard to your data?
You have the right to free information about your stored personal data, their origin and recipients and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data at any time within the scope of the applicable legal provisions. You can contact us at any time at the address given in the imprint/legal notice if you have any further questions on the subject of personal data.
In the event of breaches of data protection law, you are entitled to lodge a complaint with the competent supervisory authority. The responsible supervisory authority for data protection issues is the data protection officer of the federal state in which our company is based:
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Baden-Württemberg
Postfach 10 29 32
70025 Stuttgart
Königstraße 10a
70173 Stuttgart
Tel.: 0711 615541 0
Fax: 0711 615541 15
E-mail: poststelle@lfdi.bwl.de
Changes to our data protection regulations
We reserve the right to adapt this privacy statement so that it always complies with current legal requirements or to implement changes to our services in the privacy statement, e.g. when introducing new services. The new privacy statement will then apply for your next visit.
Questions to the data protection officer
If you have any questions about data protection, please write us an e-mail or contact the person responsible for data protection in our organization directly:
PURPLE & PINE GmbH
Dr. Lea Geiselhart, Managing Director
Konrad-Zuse-Ring 22
68163 Mannheim
Germany
