To create a brand design for a Vitamin D Deficiency study that appeals to a wide audience, we chose to use a variety of images that are not focused on an individual but that resonate with the broader public. While our approach is general, we have maintained a consistent theme throughout our design: sunshine and good weather. We believe that these images, paired with subtle colors evoke feelings of positivity and joy, which engages people. Going beyond aesthetics it also aligns with the vital role sunshine plays as a natural source of Vitamin D, reinforcing the study's core message.
Vitamin D deficiency is a prevalent nutritional deficiency which occurs when the body doesn’t get enough Vitamin D from sunlight or diet. It can affect people of all ages and backgrounds around the world and result in loss of bone density, osteoporosis, and broken bones.
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